What is dynamic pricing? Airlines, hotels, and even your favorite sports team have been utilizing dynamic pricing for years. Now this powerful pricing strategy has entered the golf arena. At Cypress Creek Golf Club, rates will be adjusted – both higher and lower – in real-time, based on demand, availability and other changing factors (yes, even Mother Nature plays her role in this new strategy). With rates changing in real-time, dynamic pricing puts you in the driver’s seat—giving you the chance to find the best rate and time that works for you.
At Cypress Creek Golf Club, greens fee pricing is determined by thorough analysis of specific metrics, competition, daily utilization of tee times, day parts (a period of time during the day of high or low demand), weather and other factors. Dynamic pricing is also determined through online traffic analytics, website page views, online booking rates, rounds comparisons and how this all correlates to walk-in, call-in, league, outing and membership play.